Did you know there are perks to working a job you hate? There are very few of them, mind, and some people may think of them as “reasons to not set the boss’s car on fire” as opposed to “perks”, but they do exist. One is a paycheck. Another, for me at least, is sometimes a client of mine will host an event that buys them another 3 months before I start flipping desks.
A few weeks ago, I had the pleasure of doing marketing for their first big comedy show. Their special guest? Jamie Kennedy. Some of you may remember him as the nice guy from Scream or as B-Rad from Malibu’s Most Wanted. Some of you may remember him from his show, The Jamie Kennedy Experiment. Some of you may have no idea who I’m talking about. If that’s you – congratulations – you’re basically 90% of the people who saw my advertising. To be fair, I didn’t even know he did stand-up comedy which I think technically puts me right up there in that 90%.
The turnout was less than ideal, which was a shame because he was actually very, very funny. I can’t speak for everyone but I was surprised, primarily because when I was looking for clips of his stand-up to promote his show, I couldn’t find anything that even slightly made me giggle. Leading up to the show I thought we were screwed. On top of that, I’m in a pretty conservative town so images of people getting pretend offended were constantly swirling around in my head. Well, I was wrong.. kind of.
From beginning to end, his show was hilarious but, more importantly than that, it served as an odd source of inspiration for me and my writing. One of the first jokes he made was about the low turnout; he ended the joke by asking “who did the marketing for this?”
Yeah, that would be me who did the marketing.
I laughed so hard because you know what? When you’re right, you’re right. I probably could’ve done a better job promoting the show but I didn’t because the fact is, I’m not good at marketing. I don’t even like it. I got into marketing because I didn’t know I could make a career out of writing this kind of stuff and I wasn’t sure what else to do. (BTW, I still haven’t figured out how to make a living with my writing so it turns out I’m also bad at making progress.) Marketing is what I do to pay the bills but I know I’m just not very good at it. I can’t even properly market my blog. It’s true. Look at my follower count, I’ll wait….. Yeah, and this blog has been up since 2015.
Anyway, Jamie Kennedy’s comment made me realize that I need to be more aggressive about figuring this out because there are plenty more “who did the marketing for this?” where that came from. That’s a bleak future.
The laughter continued, and just when I thought “hey, there hasn’t been one ‘boo’ yet, this is great!”, Jamie Kennedy made the mistake that every comedian makes: he made a joke that offended someone. “Here it goes”, I thought.
Of course, I’m being sarcastic. Jamie didn’t make a mistake. He was doing what we paid him to do: tell jokes. And watching him explain to this heckler that everything he was saying was a joke and reminding her that she was at a comedy show was a fucking downer. He shouldn’t have had to do that. Luckily, her bullshit didn’t ruin the show; he even got a standing ovation when it was over.
I could debate about situations like this all day but that’s not the point of this post. The point is, I wrestle with posting some of the things I write about all the time, and it’s a bit of a problem. I’ve refrained from sharing some of my stories because I worry about how they’ll be perceived, even though I actually put a lot of thought into what I write. I was even hesitant about writing this.
Then I heard Jamie Kennedy asking “who did the marketing for this?” and I thought, fuck it. If I’m going to figure this out there’s only one way to do it, and that’s to write.
Not every story I share will be great, I know that, but I’d rather put them out there than risk the possibility of losing any opportunity to do what I’ve set out to do: make you laugh. Because in a time where everything seems to be going from worse to horrendous, I think we can all agree that laughter is one of the bright spots. So I hope you’re ready to read about my fucking TERRIFYING trip to Jamaica because that story and more are coming. And who knows, maybe I had nothing to worry about in the first place. It’s not like I’m attracting hundreds of thousands of readers. I do my own marketing after all.